Why was the improvements to Rodeo Drive necessary?

The upgrades addressed the deteriorating pavement conditions, reduced ongoing maintenance challenges and improved overall roadway safety. As a major gateway to our downtown and to the Town’s largest tourist attraction, the Ponoka Stampede, the improvements will help drive long-term economic growth for our community.

The Rodeo Drive Corridor improvements align with Council’s strategic priorities of investing in Town infrastructure and building a vibrant community. The project was also based on recommendations in the Town’s Transportation Master Plan and Urban Framework Master Plan.